PKR Re-Launch Success

The re-launch of Online poker gaming site PKR has included a new range of social networking and community content.
There is now an upgraded MyPKR section, which includes a friends management system, player profiles with tournament rankings, personalised newsfeeds and player-to-player messaging.
Users will now be able to access a branded online TV station, a digital version of the brand’s customer magazine and free strategic poker advice.
There is also a new community area that will provide information on events, shows profiles of PKR personalities and includes an improved discussion forum.
Simon Prodger, the marketing director at PKR, said “providing a meaningful brand community is a key differentiator in the competitive market of online gaming.”
The relaunch has been developed with digital agency Zone and informed by the neurological research carried out in relation to PKR users’ emotional relationship with the brand.