Betfair announce sponsorship deal with Manchester United

After Betfair dipped their toe in the water with the one year deal with Fullham in 2003 they have concentrated their efforts on cricket, but this week Betfair announced a more committed sponsorship deal with English Premiership football team Manchester United.

As part of the deal, Betfair will use the Manchester United logo in marketing activity. and run perimeter board signage.
To mark the three-year deal, the gaming company has introduced the “Betfair Goal Challenge”, which will see United strikers Wayne Rooney, Michael Owen and Dimitar Berbatov compete to score the most goals over the coming season.

The gambling firm has also launched football website www.betfairfootball.com , which will include content from Manchester United players.

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